Forecasting AR in Education OER
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The Future of AR
Venture capitalists around the world predict, "Augmented reality will feed into every sector of the economy," including cultural, industrial, health, education and e-commerce. They believe AR is an investment for the future. (Orange.com, 2015)
Merel (2015) in Augmented and Virtual Reality to Hit $150 Billion, Disrupting Mobile by 2020, makes the following prediction, not only will AR surpass VR, but it will surpass it by $90 billion:
AR’s addressable market is similar to the smartphone/tablet market. So AR could have hundreds of millions of users, with hardware price points similar to smartphones and tablets. This could drive large hardware revenues for device makers.
AR software and services could have similar economics to today’s mobile market, as they both cannibalize and grow it. A large AR user base would be a major revenue source for TV/film, enterprise, advertising, and consumer apps from Facebook to Uber to Clash of Clans. Amazon and Alibaba would have an entirely new platform for selling to a mass audience. Together with innovative applications nobody has thought of yet, AR’s scale could prove a bonanza for mobile networks’ voice and data businesses. (Merel, 2015)
AR is predicted to be as ubiquitous as a smartphone, students will come to expect their world to be augmented through their devices. Educational designers need to take advantage of the fact that students will be using AR on a daily basis and act now to stay in front of the technology so that turning to AR to support their learning is as natural to them as “Googling” it.
Merel (2015) in Augmented and Virtual Reality to Hit $150 Billion, Disrupting Mobile by 2020, makes the following prediction, not only will AR surpass VR, but it will surpass it by $90 billion:
AR’s addressable market is similar to the smartphone/tablet market. So AR could have hundreds of millions of users, with hardware price points similar to smartphones and tablets. This could drive large hardware revenues for device makers.
AR software and services could have similar economics to today’s mobile market, as they both cannibalize and grow it. A large AR user base would be a major revenue source for TV/film, enterprise, advertising, and consumer apps from Facebook to Uber to Clash of Clans. Amazon and Alibaba would have an entirely new platform for selling to a mass audience. Together with innovative applications nobody has thought of yet, AR’s scale could prove a bonanza for mobile networks’ voice and data businesses. (Merel, 2015)
AR is predicted to be as ubiquitous as a smartphone, students will come to expect their world to be augmented through their devices. Educational designers need to take advantage of the fact that students will be using AR on a daily basis and act now to stay in front of the technology so that turning to AR to support their learning is as natural to them as “Googling” it.
Home | Introduction | Current AR Applications | Forecasting AR in Education | Authoring AR Content | Assessing AR | References
Authored by: Patrick Conlan, Kim Durnford, Cathy Fowler, Lane Hardy, Julie Ormiston